Top 10 Tips to Make Your Web Site A Hit!
Is your web site doing it's job?
Professionals tend to under-estimate the power of the web to bring them
business, and to bring them precisely the kinds of clients they want! And, a
few, invest in a great web site, but then don't market it effectively!
There are some wonderful sites that are virtually "hidden" out there on the web.
Web marketing has one thing in common with other advertising: no matter how good
the ad, it won't build your business unless lots of people see it.
I tell my clients to view web marketing as having two separate components: first
is the creation of a site, and second is marketing it. Building a site requires
creativity, design skills, and an understanding of color, images, and popular
trends. Marketing a site, on the other hand, is a much more routine,
repetitious, even boring task that must be done consistently over time. The
following are my Top 10 suggestions for marketing your web site:
1. Hidden Title. This is the first of three critical items that are coded in the
"Head" of every web page. It is the first thing a search engine sees at the top
of your page. While this title is visible on browsers, most people ignore it.
I've seen great sites that have no title at all! Use 3-8 words that describe
what you do and flag your site for the search engines.
2. Meta Tag: Keywords. The second item in the "Head" of your page should be a
hidden Meta tag with 15-25 words to help people find you. These are words people
are likely to enter in a search request to find you. An Accountant might have a
string that started with: "Accounting, bookkeeping, records, taxes,…."
3. Meta Tag: Description. The third item in the "Head" is a hidden sentence that
describes both your page and your site. Make it vibrant, use as many of your
Keywords as possible, and make it accurate. This is a one-sentence description
of who you are, what you do, and why people should visit your page. You've got
15-20 words. Use them!
4. Visible Title. This is the first thing people will see, and it's what most
people think of as the "title" of their page. Again, you want it to invite
people, be accurate, and brief. While a beautiful logo or banner may look nice
at the top of your page, remember that 3-5 powerful words will down-load faster.
The words in your title will also connect with search engines in a way that your
logo can't.
5. First words on page. The first few seconds as a page down-loads are critical,
and a short statement of what you do will down-load faster than most images.
First impressions count! And again, search engines can catalog a brief but
exciting description of your business, but they won't catalog your pretty
picture!
6. Have multiple pages, each with their own marketing system. A simple way to
increase the "hits" on your site is to increase the number of entrance paths.
Rather than have one long page, divide it into three pages, each with their own
title, meta tags, and descriptions! If your pages are all linked within one
site, you vastly increase the opportunities for people to find you.
7. Submit to search tools repeatedly. Search engines constantly up-date and
expand their databases. To stay in the game, I suggest you re-submit your site
at least once a month and re-submit after every change. Using the web to draw
business is an on-going project, not a once and forget it task! There are
services that will do this for you (for less than $100), or you can do it
yourself. But schedule several hours every month, and do it!
8. Include your web URL on your other advertising. This seems obvious, but lots
of people forget. Have your site on your business card, brochures, all of your
advertising! If people are interested, want more information, or are just
curious, make it easy for them to check you out. Display your URL on everything!
9. Exchange links. One of the best ways to increase traffic, and to target
specific audiences, is to trade links with other sites that attract a similar
audience. I recommend that you have a page dedicated to "Favorite Links" that
have agreed to also put a link to your site on their page. "You scratch my back,
and I'll scratch yours" is a great way to build your web marketing impact.
10. Have something of value that changes often. Give your visitors something
they can learn, do, or enjoy each time they visit. Let them sign up for your
newsletter, post a "Joke of the Day" or a daily quote. It doesn't have to relate
directly to your business. People love parenting tips, humor, inspiration or
practical tips for better living (Think Martha Stewart!). Give them a reason to
come back!
"Written by Dr Philip E. Humbert, writer, speaker and success coach. Dr.
Humbert has over 300 free articles, tools and resources for your success, including a great newsletter.
It's all on his website at: http://www.philiphumbert.com"
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